20 Seconds is all it takes Me to Sell a Luxury Home!

Lavish Lifestyle!Nothing like a nice cold or frozen Margarita during the hot summer Days!

Surprise Surprise Photos Sell Homes – Not Descriptions – Not Remarks!

According to real estate agent Juan Pesqueira first impressions seem to matter most when it comes to dating, job interviews…and real-estate listings. Ok Ok maybe not 20 seconds but you get the point.  First impressions start with the photos, every listing, every add, every post the photo is what attracts any buyer to click, read, or call.  SELLERS DO NOT SETTLE FOR ANYTHING LESS! If your property is currently listed for sale, take a look at the pictures, if they are Crap fire your agent now, pick up the phone, and call Lavish Pad Boutique.  We will bring the Wow along with a professional photographer to you!

*** Update *** Luxury Arizona real estate going virtual reality! Hot Top Agent Juan Pesqueira sell to the rich and famous from afar

Researchers tracking the eye movements of subjects who looked at online home listings found that more than 95% of users viewed the first photo—the one that shows the exterior of the home—for a total of 20 seconds. After that, their eyes tended to flit all over the screen, according to Michael Seiler, founder and director of the Institute for Behavioral and Experimental Real Estate at Old Dominion University at Norfolk, Va.

“Without an eye-catching photo, the battle is lost before it begins,” Prof. Seiler says. “You have to grab people’s attention within two seconds. Do it the way a billboard does.”

Following the home-exterior photo, Prof. Seiler found that 76% of participants viewed the property description—things like the size and number of bedrooms/bathrooms—second. Real-estate agents’ remarks, which can be a turnoff if they contain all-capital text, hyped-up adjectives and brand names, were the most overlooked—41.5% of home buyers didn’t view them at all.

Understanding how people view a listing online can help YOUR HOME TO SELL QUICK AND FOR TOP DOLLAR. “For a lot of people, the first point of contact with a house is through the Internet,” Prof. Seiler says.

Overall, when viewing an online real-estate listing, home buyers spend about 60% of their time on photos, 20% on the property description and 20% on the real-estate agents’ remarks section, Prof. Seiler says. The research tracked eye movements of 45 people who each viewed 10 listings with six photos in August 2011, looking at the time spent viewing each online feature and the number of times their eyes stopped at a certain element. His study, “Toward an Understanding of Real Estate Home Buyer Internet Search Behavior: An Application of Ocular Tracking Technology,” has been accepted by the Journal of Real Estate Research.

The study participants’ eye movements followed a “Z” pattern, beginning in the upper left corner to the upper right and continuing down the page in small “Z” patterns. After reaching the bottom right corner, they continued scanning up the right column of the screen. But as online browsers click through properties, their interest wanes. “People have respondent fatigue. After a while, you get lost in a sea of homes,” he says.

Here at Lavish Pad Boutique we make sure that the photos, property details and remarks can be seen on the page without scrolling. “Most homeowners are going to be looking for the photo first. That’s going to pique their interest or not,” says Mr. Pesqueira. Nine times out of 10, we display an exterior (Front with a EXPLOSION of Curb Appeal) photo first and place the order of the rest of the photos as if you’re walking through the home, add a splash of lifestyle living, some color, and SOLD! Remarks are kept short, 400 characters at most.

Let’s be honest here “People get bored when you just rattle off brand names of the appliances and types of wood and stone,” we try to write about the most important aspects of the property, features that make the home stand out and or make the property unique like views, lifestyle and neighborhood. “You want to whet somebody’s appetite so they want to see it,”

20 Seconds To SellFun Real Estate Facts “Hi Mr. Realtor When is The Best time to Buy or Sell a Home” 

Professional Photos, along with a Brilliant Marketing Plan, and the right buyer will get your home SOLD.

Call us at 480.458.8007 for a consultation if you are looking to get your Lavish Pad on the Market Today!

Want to know what homes are selling in your neighborhood, what your home is worth? Email us at LavishPadBoutique@Gmail.Com

*** Update *** Luxury Arizona real estate going virtual reality! Hot Top Agent Juan Pesqueira sell to the rich and famous from afar


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