How to attract today’s Luxury Home Buyers? Must have a chef’s kitchen luxury pool & outdoor living area because that’s on top of their wish lists!

So you want today’s luxury home buyer to consider your property or make a strong offer then you must have a chef’s kitchen, luxury pool, & outdoor living because that’s on top of today’s Luxury Home buyers wish lists!

Realtor.Com did a survey about Today’s Luxury Home Buyers Wants, Needs, Price, and the features they are looking for in their next Luxury Home Purchase.  I love these types of surveys because it really lets you in on what the buyer is thinking and wants.

Lavish PadZ AZ
Lavish PadZ AZ

In Arizona the Luxury Home Buyers consider the outdoor living & Amenities the #1 priority, a Chefs kitchen #2.

Do not hesitate to call/text 480.458.8007 or email if you are considering buying a Luxury Home in the Phoenix area.  Check out our Arizona Luxury Home Buyers Guide.

Percentages of surveyed consumers currently considering a luxury home purchase:

  • 13% of respondents stated that they are looking to purchase a high-end luxury home;
  • 26% said they might be considering a high-end luxury home;
  • 61% revealed they are not looking for a high-end luxury home.

Most popular price points at which surveyed consumers stated that luxury housing begins, by U.S. region:

  • Northeast (ME, VT, NH, NY, NJ, MA, CT, RI, MD, DE, PA)  $1 million +
  • Pacific (CA, OR, WA, AK, HI)                                                             $1 million +
  • Mountain (MT, ID, WY, CO, UT, NV, AZ, NM)                            $1 million +
  • South Central (AL, MS, TN, AR, LA, TX, OK)                                         $500,000 +
  • North Central (KY, OH, IN, IL, MI, WI, MN, IA, NE, KS, ND, SD)  $500,000 +
  • South Atlantic (VA, WV, NC, SC, GA, FL)                                                 $500,000 +

READ THE FULL ARTICLE:® Survey: 13% of Consumers Ready to Buy a Luxury Home

Of the survey respondents who are currently looking for a luxury home:

  • Most popular reasons high-end buyers started their luxury home search:
  • 19% shared that recent career success prompted their home search;
  • 17% of luxury home buyers indicated they entered the market because they are newly retired;                        
  • 14% indicated that they are entering the market as an investment;
  • 12% revealed they have entered the market to buy their first home.
  • Biggest challenges of searching for a high-end luxury home:
  • 40% of luxury buyers cited finding a property that meets their family’s needs;
  • 20% shared their biggest challenge is the limited number of properties offered;
  • 11% tout ultra-unique properties with limited universal appeal;      
  • 8% are challenged by gaining access to mortgage loans.
  • Most important home features when considering a luxury purchase:
  • 54% of luxury buyers indicated a chef’s kitchen as an important feature;
  • 44% consider the home’s views of oceans, mountains, or cityscapes as significant;
  • 38% responded that the square footage of the property is key attribute;
  • 36% included the presence of an expansive master suite as an important factor.
  • Importance of resale value to those in the market for a luxury home:
  • 35% indicated it is very important;
  • 29% shared it is neither important or unimportant
  • 27% of luxury buyers said resale value is extremely important;
  • Only 8% consider resale value to be unimportant.   
  • Regional breakdown of current luxury home buyers:
  • 23% live in South Atlantic (VA, WV, NC, SC, GA, FL);
  • 23% are in the Northeast (ME, VT, NH, NY, NJ, MA, CT, RI, MD, DE, PA);
  • 18% live in North Central (KY, OH, IN, IL, MI, WI, MN, IA, NE, KS, ND, SD);
  • 15% are in the Pacific (CA, OR, WA, AK, HI);
  • 14% live in South Central (AL, MS, TN, AR, LA, TX, OK);
  • 7% selected Mountain (MT, ID, WY, CO, UT, NV, AZ, NM).

 Of the survey respondents who are NOT in the market for a luxury home:

  • If respondents had an extra million dollars to invest in a home, they would use it in the following ways:
  • 28% would sell their current home and purchase a new home;
  • 23% would keep their current home and purchase either a new or vacation home;
  • 14% indicated they would purchase several homes;
  • 14% would purchase their first home.          
  • If respondents were in the market for a luxury home, they indicated the following priorities for their property search would be:
  • 55% of respondents desired a view;
  • 45% fancied an chef’s kitchen;
  • 32% indicated an outdoor living area (outdoor kitchen, living room, fire pit, bar) would be key;
  • 29% wished for a luxury pool (infinity, grotto, water slide) as imperative.
  • If these respondents were in the market for a luxury home, their most desirable locales for purchase would be:
  • 37% would buy a waterfront property;
  • 19% would like a countryside property;
  • 14% would choose a mountainside property;
  • 13% desire a suburban property.
  • The respondents not currently in the market for a luxury home indicated that their top stylistic preferences would be:
  • 13% would want a traditional home;
  • 13% would prefer a contemporary home;
  • 11% would select a coastal home;
  • 11% would choose a modern home.


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