1. Getting Your House Ready to List… & Sell

Selling Luxury Real Estate is an Art Form that consist of six vital must haves & must know:

1) Innovative marketing. 2) Knowledge. 3) Pricing. 4) Condition. 5) Accessibility. 6) Contacts

The seller in in charge of 3, 4, & 5

The Realtor/Broker is in charge of 1, 2, & 6

The Price Tag you put on your property is always the seller’s choice.  Yes as your real estate agent/broker I will give you my honest opinion but at the end it’s up to the seller to agree with the price the home will be listed at.

For the Luxury Home Seller:

  • Juan Pesqueira add first class value to your property through Innovative, powerful, and enhanced marketing exposure.
  • Provide you with a survey commonly known as comparative market analysis, which consists of intimate knowledge and an intense study of property value considering appreciation, supply and demand, price-per-square foot comparison, and image.
  • We will customize a marketing plan for your property, which consists of advertising, professional photography that captures the best features, online and old school approach marketing, social media, blogging, word of mouth, included in home tours when its available, email blast to top brokers and agents letting them know about the property, and so much more!
  • Print material includes post cards and mailing campaigns addressed to neighboring properties and potential customers, professionally designed fact sheets with floor plans, and detailed property photos.

Preparing your Luxury Property for Showing:

  • Selling residential real estate is our business. We encourage sellers to learn from our experience on how to expose the most attractive features of your property and prepare for showings or open houses.
  • Make sure your rooms are not cluttered. Clear all excess chairs, lamps, magazines, toys, and tables that you don’t use.
  • Windows should sparkle. Blinds and curtains should be open and lights should be on to brighten the room.
  • If the paint is peeling or cracking, consider painting the home or condo.
  • Keep in mind that closets seem bigger if they are not too full.
  • Clean your bathrooms, kitchen and mop the floors.
  • A/C on during the hot summer days, Flowers, potpourri, or even the smell of freshly brewed coffee will make your home more inviting.
  • Agents and buyers often feel more relaxed and comfortable discussing the property in private. Perhaps you would prefer to be away during the showing and open houses?
  • Consult Juan Pesqueira about researching comparable sales to price your property. Following our guidance will help you sell your property for the highest possible price in the most effective manner.

Bidding and Negotiating:

  • We request all offers in writing. Based on your requirements and price range we will pre-qualify every buyer and will request a financial statement with the offer.
  • Since we owe our fiduciary responsibility to you the sellers our goal will be to negotiate the highest price possible keeping in mind not to lose the buyer. With countless transactions and negotiation experience we will guide you through every step of the way making sure a successful transaction.
  • Our marketing efforts sometimes may produce more than one buyer interested in purchasing your property. We are trained in coordinating healthy bidding wars and finishing with an ethical Last & Final step. It takes a skilled broker or agent to coordinate a successful bidding war.

Steps – Listing to Closing


  • Comparative Market Analysis
  • Pricing Property
  • Marketing Plan


  • Listing on MLS
  • Advertising online
  • Advertising Print
  • Mailing campaign


  • Open Houses
  • Scheduling appointments
  • Progress report


  • Presenting offers
  • Offer & Acceptance
  • Due diligence


  • Contract signed by buyer
  • Contract signed by seller
  • Pre-qual letter for mortgage or Proof of funds if cash.

Complete the form and we will contact you shortly or feel free to call us at 480.458.8007!

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